000 00584nam a22001457a 4500
003 OSt
005 20130405164226.0
008 130405b xxu||||| |||| 00| 0 eng d
100 _aS. AJIT, V. JOSEPH PAUL RAJ
_98141
245 _aROLE OF GENDER IN CONSUMERS' RESPONSE TO FEAR APPEAL ADVERTISEMENTS
300 _aPG - 19-24
650 _aROLE OF GENDER IN CONSUMERS RESPONSE TO FEAR APPEAL ADVERTISEMENTS
_98142
942 _2ddc
_cJA-ARTICLE
773 0 _030302
_931430
_aGILANI, MEENAKSHI
_b
_dINDIAN JOURNAL OF MARKETING 2012 NEW DELHI
_o555473
_tINDIAN JOURNAL OF MARKETING
_w
_x
_z0973-8703
999 _c30692
_d30692