000			01757 a2200193 4500
008			130416b xxu||||| |||| 00| 0 eng d
020			_a978-0-333-96095-0
082			_a302.23
100			_aBERTRAND INA: _98210
245			_aMEDIA RESEARCH METHODS _bAUDIENCES, INSTITUTIONS, TEXTS _cBERTRAND, INA
260			_bPALGRAVE MACMILLAN _c2005 _aHAMPSHIRE
300			_aXI, 286 _bPAPER
505			_aAcknowledgements Of Elephants, Definitions and Models: The Context of Media Research Getting Started PART ONE: RESEARCH ON AUDIENCES Researching Audiences Gathering Data on Audiences Audience Research - Analysis and Interpretation PART TWO: RESEARCH ON INSTITUTIONS Researching Media Institutions Gathering Data on Institutions Institutional Research - Analysis and Interpretation PART THREE: RESEARCH ON TEXTS Researching Texts Gathering and Analysing Textual Data Interpretation of Textual Data Reaching Conclusions, Evaluating the Research, Writing the Report Glossary Bibliography Re
520			_aThis text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others. Re
650			_aRESEARCH _98211
700			_aHUGHES, PETER _98553
942			_2ddc _cBK
999			_c30724 _d30724