000			01774 a2200229 4500
008			130607b xxu||||| |||| 00| 0 eng d
020			_a978-1-47111-169-3
050			_a658.8342
100			_aBERGER, JONAH _99410
245			_aCONTAGIOUS:WHY THINGS CATCH ON
260			_aLONDON _bSIMON AND SCHUSTER _c2013
300			_a244
500			_aDHARMA ENTERPRISES 187/5/6/2013
520			_aWhy do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.
650			_aCONSUMER BEHAVIOUR _99411
650			_aNEW PRODUCTS _99412
650			_aECONOMIC ASPECTS _99413
650			_aPOPULARITY _99414
942			_2ddc _cBK
999			_c30996 _d30996