| 000 | 01441 a2200181 4500 | ||
|---|---|---|---|
| 008 | 130607b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781259004995 | ||
| 050 | _a658.87 | ||
| 100 |
_aSINGH, HARVINDER: SRINIVASAN, SRINI R. _99417 |
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| 245 |
_aMALL MANAGEMENT _bOPERATING IN INDIAN RETAIL SPACE _cSINGH, HARVINDER |
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| 260 |
_bTATA MCGRAW HILL EDUCATION PRIVATE LIMITED _c2012 _aNEW DELHI |
||
| 300 |
_aXVIII, 294 _bPAPER |
||
| 505 | _a1. Introduction to Retailing and Shopping Malls 2. Concept of Shopping Mall 3. Mall Development Process 4. Financing and Revenue Model for Shopping Malls 5. Tenant Mix 6. Leasing Administration 7. Marketing and Promotion Activities for Shopping Malls 8. Facilities Management in Mall Operations 9. Regulatory Framework for Shopping Malls 10. Handling Anchor Tenants 11. Future of Shopping Malls | ||
| 520 | _aThis book elucidates the factors that are essential to ensuring that retail, with particular regard to shopping malls, is a key engine of economic growth. Special emphasis has been made on issues relating to tenant-mix planning, zoning, leasing and marketing/ promotion as these decisions are taken time and again duringthe operating life of the mall.Apart from the mall managers, this book would be a suitable reading for practitioners and students of retail management. | ||
| 650 |
_aMALL MANAGEMENT _99418 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c30998 _d30998 |
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