000			01791 a2200229 4500
008			130607b xxu||||| |||| 00| 0 eng d
020			_a978-0-230-76429-3
050			_a658.4063
100			_aGovindarajan, Vijay _99419
245			_aHow Stella saved the farm : _ba tale about making innovation happen _cVijay Govindarajan; Chris Trimble
260			_aGret Britain _bMacMilan _c2013
300			_a160 p. _bPaper
520			_aA simple, charming business parable about managing change, and making innovation happen Inspired by George Orwell's Animal Farm and the international bestseller Our Iceberg is Melting, How Stella Saved the Farm is a simple parable about embracing change and managing innovation in difficult times. Bankruptcy, or the grim prospect of being acquired by a hostile human competitor, threatens Windsor Farm. But when a young sheep called Stella comes up with a bold idea, will the other animals be able to respond to her ambitious call to action? Grounded in over a decade of academic research, How Stella Saved the Farm will resonate for organizations of all types, from global corporations to small companies looking to embrace change. With eight simple lessons to guide new initiatives to success, it prepares readers to avoid some of innovation's most toxic myths, how to build the right kind of team, and how to take their business to the next level in a fast-changing world.
650			_a Creative thinking. _99420
650			_aInnovation _99424
650			_a Strategic planning. _99425
650			_aDiffusion of innovation _99426
700			_aTrimble, ; Chris _916777
942			_2ddc _cBK
999			_c30999 _d30999