000			03230 a2200217 4500
008			130726b xxu||||| |||| 00| 0 eng d
020			_a978-0-385-523-89-9
082			_a658.8342
100			_aLINDSTROM, MARTIN _910546
245			_aBUY.OLOGY _bTRUTH AND LIES ABOUT WHY WE BUY
260			_aNEW YORK _bCROWN BUSINESS _c2010
300			_a254 P. _bPAPER
505			_a 0_ |a A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford’s multimillion dollar mistake -- I’ll have what she’s having : mirror neurons at work -- I can’t see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let’s spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.
520			_aHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can "Cool" brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.
650			_aNUROMARKETING _910547
650			_aCONSUMER BEHAVIOUR _910548
650			_aSHOPPING _xPSYCHOLOGICAL ASPECT _910549
650			_aMARKETING _xPSYCHOLOGICAL ASPECT _910550
942			_2ddc _cBK
999			_c31276 _d31276