000			02554 a2200337 4500
008			130812b xxu||||| |||| 00| 0 eng d
020			_a978-81-203-4501-0
082			_2658.8[EM]
100			_aSTRAUSS, JUDY _910624
245			_aE-MARKETING
300			_aXIX, 426 P. _bPAPER
505			_aContents: Preface About the Authors Part 1 E-Marketing in Context Chapter 1 Past, Present, and Future Chapter 2 Strategic E-Marketing and Performance Metrics Chapter 3 The E-Marketing Plan Part 2 E-Marketing Environment Chapter 4 Building Inclusive E-Markets Chapter 5 Ethical and Legal Issues Part 3 E-Marketing Strategy Chapter 6 E-Marketing Research Chapter 7 Consumer Behavior Online Chapter 8 Segmentation, Targeting, Differentiation, and Positioning Strategies Part 4 E-Marketing Management Chapter 9 Product: The Online Offer Chapter 10 Price: The Online Value Chapter 11 The Internet for Distribution Chapter 12 E-Marketing Communication Tools Chapter 13 Engaging Customers with Social Media Chapter 14 Buying Digital Media Space Chapter 15 Customer Relationship Management Appendix A lnternet Penetration Worldwide as of April 30, 2010 Appendix B Glossary Appendix C References Index
520			_aTraditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
650			_aINTERNET MARKETING _910625
942			_2ddc _cBK
999			_c31277 _d31277