000			04164 a2200205 4500
008			131130b xxu||||| |||| 00| 0 eng d
020			_a9781626560406
082			_a651.7
100			_aLEVY, MARK _911417
245			_aACCIDENTAL GENIUS: USING WRITING TO GENERATE YOUR BEST IDEAS, INSIGHT, AND CONTENT _c MARK LEVY,
260			_bBERRETT-KOEHLER PUBLISHERS, INC _c2010 _aSAN FRANCISCO
300			_a190 P. _bPAPER
505			_aTABLE OF CONTENTS Introduction: Your Mind is Bigger Than You Think Part One: The Six Secrets to Freewriting Chapter 1: Secret #1 - Try Easy Chapter 2: Secret #2 - Write Fast and Continuously Chapter 3: Secret #3 - Work against a Limit Chapter 4: Secret #4 - Write the Way You Think Chapter 5: Secret #5 - Go with the Thought Chapter 6: Secret #6 - Redirect Your Attention Part Two: Powerful Refinements Chapter 7: Idea as Product Chapter 8: Prompt Your Thinking Chapter 9: Open Up Words Chapter 10: Escape Your Own Intelligence Chapter 11: The Value in Disconnecting Chapter 12: Using Assumptions to Get Unstuck Chapter 13: Getting a Hundred Ideas is Easier Than Getting One Chapter 14: Learn to Love Lying Chapter 15: Hold a Paper Conversation Chapter 16: Drop Your Mind on Paper Chapter 17: The Writing Marathon Chapter 18: Doubt Yourself Chapter 19: The Magic of Exact Writing Chapter 20: Extract Gold from a Business Book Chapter 21: You Are What You Focus On Part Three: Going Public Chapter 22: Sharing Your Unfinished Thoughts Chapter 23: Help Others Do Their Best Thinking Chapter 24: Notice Stories Everywhere Chapter 25: Build an Inventory of Thoughts Chapter 26: Write Your Own Rules Chapter 27: The Fascination Factor Chapter 28: Freewrite Your Way to Finished Prose Notes Acknowledgments Index About Mark Levy
520			_a Teaches the liberating technique of freewriting, which helps people produce breakthrough ideas and solve problems in minutes Levy’s witty ideation tips and techniques—seven new to this edition—make freewriting fun, easy, and enlightening Includes a new section on using freewriting to generate material for books, articles, blogs and more When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck? For Mark Levy, the answer is freewriting, a technique he’s used for years to solve all types of business problems, and generate ideas for books, articles and blog posts. Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won’t be able to keep up with your output, and will be temporarily shunted into the background. You’ll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn’t have created any other way. Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower—seven of which are new to this edition—and stories of problems he and others have solved through freewriting. Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it’s a great way to generate content for books, articles, and other thought leadership pieces.
650			_aWRITTING SKILLS _911418
650			_aBUSINES WRITING _911800
650			_aCRITICAL THINIKING _911801
942			_2ddc _cBK
999			_c31711 _d31711