000			01935 a2200181 4500
008			140122b xxu||||| |||| 00| 0 eng d
020			_a978-1-25-900501-5
082			_2658.049
100			_aASWATHAPPA, K. _912231
245			_aINTERNATIONAL BUSINESS _cASWATHAPPA, K.
250			_a5
260			_bTATA MCGRAW HILL EDUCATION PRIVATE LIMITED _c2012 _aNEW DELHI
300			_aXXXV, 870 _bPAPER
505			_aTable of contents Part 1 1. Nature of International Business 2. Multinational Corporations 3. Global Trade and Its Theories 4. Foreign Direct Investment Part 2 5. Political and Legal Environment 6. Cultural Environment 7. Managing Across Cultures 8. Negotiating Across Cultures 9. Technological Environment 10. Economic Environment Part 3 11. International Strategic Management 12. International Organization Structure 13. International Strategic Alliance 14. Integration Between Countries 15. Institutional Support to International Business 16. World Trade Organization Part 4 17. International Operations Management 18. International Marketing 19. International Financial Management 20. Financing Foreign Trade 21. International Accounting 22. International Human Resource Management Part 5 23. Social Responsibilities and Ethical Issues iin International Business 24. Future of International Business 25. E-Business
520			_aThis book is designed to discuss in a lucid and easy-to-understand manner, the theory and practice of international business in the Indian context. It provides an indepthcoverage of various aspects of the subject, with the help of numerous reallifeexamples and cases, as well as ample facts and data. Along with this, a rich and user friendly pedagogy makes it useful for the students of business management and other disciplines, where international business is taught as a course.
650			_aINTERNATIONAL BUSINESS _912232
942			_2ddc _cBK
999			_c31923 _d31923