000 | 00524nam a22001457a 4500 | ||
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003 | OSt | ||
005 | 20140426203457.0 | ||
008 | 140426b xxu||||| |||| 00| 0 eng d | ||
100 |
_aKUMRA, RAJEEV: MALIK, ANJALI: BHATTACHARYA, ARNAB _913237 |
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245 |
_aLIFESTYLE SEGMENTATION OF E-MAVENS _cKUMRA, RAJEEV |
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260 |
_aLUCKNOW _bINDIAN INSTITUTE OF MANAGEMENT _cJULY 2013 |
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300 |
_a86-101 _bPAPER |
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650 |
_aE-MAVEN, VIRAL MARKETING, VALS, LIFESTYLE, COLLABORATIVE FILTERING, SOCIAL BOOKMARKING _913238 |
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942 |
_2ddc _cJ/P |
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999 |
_c32358 _d32358 |