000 00524nam a22001457a 4500
003 OSt
005 20140426203457.0
008 140426b xxu||||| |||| 00| 0 eng d
100 _aKUMRA, RAJEEV: MALIK, ANJALI: BHATTACHARYA, ARNAB
_913237
245 _aLIFESTYLE SEGMENTATION OF E-MAVENS
_cKUMRA, RAJEEV
260 _aLUCKNOW
_bINDIAN INSTITUTE OF MANAGEMENT
_cJULY 2013
300 _a86-101
_bPAPER
650 _aE-MAVEN, VIRAL MARKETING, VALS, LIFESTYLE, COLLABORATIVE FILTERING, SOCIAL BOOKMARKING
_913238
942 _2ddc
_cJ/P
999 _c32358
_d32358