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008 | 140620b xxu||||| |||| 00| 0 eng d | ||
020 | _a9780762415977 | ||
082 | _a658.45 | ||
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_aLONG, KIM _913847 |
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_aWRITING IN BULLETS: _bTHE NEW RULE FOR MAXIMUM BUSINESS COMMUNICATION |
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_aPHILADLEPHIA _bRUNNING PRESS BOOK PUBLISHERS _c2003 |
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_a95 P. _bPAPER |
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520 | _aThis is a style guide in the spirit of Strunk & White's classic Elements of Style, with a contemporary twist: it explains the appropriate use of key words and bulleted phrases in memos, e-mails, formal documents, business meetings, and presentations, with the aim of elevating this writing style into a sophisticated communication medium. Long's rules of usage are based on solid research, as he draws on the results of human performance psychology studies on the way we perceive graphics, bullets, and other elements in web sites and printed matter. Designed primarily for business writing, Writing in Bullets is also a great resource for anyone who uses this increasingly popular technique to take notes or communicate with others. | ||
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_aBUISNESS COMMUNICATION _vONLINE WRITTEN _vPRESENTATION _913848 |
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_2ddc _cBK |
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_c32635 _d32635 |