000 01259nam a22001697a 4500
008 140620b xxu||||| |||| 00| 0 eng d
020 _a9780762415977
082 _a658.45
100 _aLONG, KIM
_913847
245 _aWRITING IN BULLETS:
_bTHE NEW RULE FOR MAXIMUM BUSINESS COMMUNICATION
260 _aPHILADLEPHIA
_bRUNNING PRESS BOOK PUBLISHERS
_c2003
300 _a95 P.
_bPAPER
520 _aThis is a style guide in the spirit of Strunk & White's classic Elements of Style, with a contemporary twist: it explains the appropriate use of key words and bulleted phrases in memos, e-mails, formal documents, business meetings, and presentations, with the aim of elevating this writing style into a sophisticated communication medium. Long's rules of usage are based on solid research, as he draws on the results of human performance psychology studies on the way we perceive graphics, bullets, and other elements in web sites and printed matter. Designed primarily for business writing, Writing in Bullets is also a great resource for anyone who uses this increasingly popular technique to take notes or communicate with others.
650 _aBUISNESS COMMUNICATION
_vONLINE WRITTEN
_vPRESENTATION
_913848
942 _2ddc
_cBK
999 _c32635
_d32635