000 02110 a2200205 4500
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020 _a9788126550159
082 _a658.4063
100 _aBIRLA, MADAN
_914549
245 _aUNLEASHING CREATIVITY AND INNOVATION
_cMADAN BIRLA
260 _aNEW DELHI
_bWILEY INDIA PVT. LTD.
_c2014
300 _aXVI, 158 P.
_bHARD
505 _a Preface xi Introduction xvii Part I Creativity and Innovation: The Keys to Enterprise Growth and Career Success in the Twenty-First Century 1 Part II The Four Requirements for the Mind to Generate Creative Ideas 13 Part III Seven Unleashing Creativity Lessons from Nature for Creating the Requirements 25 Part IV The Tested and Proven Three-Step Innovation Process 99 Part V Two Leading for Innovation Lessons from Nature for Engaging Your Team in the Innovation Process 109 Closing Thoughts: MINT in Action 129 References 143 Acknowledgments 145 About the Author 147 Products and Services Available 149 Index 151
520 _aCreativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Unleashing Creativity and Innovation: Nine Lessons from Nature for Enterprise Growth and Career Success will teach people to do just that using the tested and proven materials that Madan has been using with great success in workshops and one-on-one coaching. Readers will learn the four conditions for generating creative ideas and the practical three-step innovation process. The book will be filled with lessons such as: Trust that all resources for germinating creative ideas are within you Accept the risk inherent in expressing raw creative ideas See the big picture and think clearly the mind must be undisturbed To see the big picture and think clearly the mind must be undisturbed
650 _aCREATIVE ABILITY IN BUSINESS
_914550
650 _aCREATIVE THINKING
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650 _aNEW PRODUCT
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942 _2ddc
_cBK
999 _c32886
_d32886