000			01707 a2200205 4500
008			140825b xxu||||| |||| 00| 0 eng d
020			_a9789384030155
082			_a658.812
100			_a DASGUPTA, KORAL _914575
245			_aPOWER OF COMMON MAN: CONNECTING WITH CONSUMERS THE SRK WAY _cKORAL DASGUPTA
260			_aCHENNAI _bWESTLAND LTD. _c2014
300			_a310 P. _bPAPER
520			_ahah Rukh Khan. Megastar, businessman, brand ambassador, cricket team-owner. Devoted father and husband. But more than anything else, the boy-next-door who made it to the top. Since he burst into the limelight with Fauji in 1988, seldom has Khan been away from the headlines. Besides being an actor in a number of record-breaking Bollywood movies, Shah Rukh Khan has also made waves as the face of numerous brands and more recently, as a path-breaking entrepreneur with a production house, VFX studio, and an IPL team, Kolkata Knight Riders. In this seminal work, author Koral Dasgupta takes us behind the scenes with the phenomenon called ‘Shah Rukh Khan’. She chronicles his rise to fame as an actor, examines the reasons for his long reign at the top, analyses his moves in the business of entertainment and lauds his deep connect with the consumer. In this – Shah Rukh Khan’s 25th year in showbiz — ‘Power of A Common Man’ entertains and educates with its quirky study and refreshing viewpoints.
600			_2KHAN, SHAH RUKH,
650			_2CONSUMER BEHAVIOR _zINDIA _914576
650			_2CONSUMPTION (ECONOMICS) _zINDIA _914577
650			_aMOTION PICTURES _vHISTORY AND CRITICISM _zINDIA _914578
942			_2ddc _cBK
999			_c32889 _d32889