000			00690 a2200181 4500
008			140902b xxu||||| |||| 00| 0 eng d
020			_a9781422126011
082			_a658.8
100			_aLEVIN, THEODORE _914676
245			_aMARKETING MYOPIA _cTHEODORE LEVIN
260			_bHARVARD BUSINESS PRESS _aBOSTON _c2006
300			_a90 P. _bPAPER
440			_aHARVARD BUSINESS REVIEW CLASSICS _914677
520			_aArgues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.
650			_aMARKETING _914678
650			_aCUSTOMER RELATIONS _914679
942			_2ddc _cBK
999			_c32943 _d32943