000			01275 a2200217 4500
008			140804b xxu||||| |||| 00| 0 eng d
020			_a978-1591842897
082			_a658.4012
100			_aPAUL B. CARROLL _914422
245			_aBILLION DOLLAR LESSON _cPAUL B. CARROLL AND CHUNKA MUI
250			_a1
260			_bTHINK INK MEDIA _aNEW DELHI
300			_a1 CD, MP3
306			_a660 MINUTES
505			_aIn the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. Watson asked the man if he knew why he'd been called in. The man said he assumed he was being fired. Watson told him, "Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons." In Billion-Dollar Lessons, Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies again and again. There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn.
650			_aBUSINESS FAILURE _xMANAGEMENT _915176
700			_aMUI, CHUNKA _914423
720			_aBOND, JIM
942			_2ddc _cAV
999			_c32959 _d32959