000			01465 a2200181 4500
008			140913b xxu||||| |||| 00| 0 eng d
020			_a 9780571297108
082			_a338.04092
100			_aBOWER, TOM _914993
245			_aBRANSON _bBEHIND THE MASK _cTOM BOWER
260			_bFABER ANFD FABER _aLONDON _c2014
300			_aXVI, 368 P. _bPAPER
521			_aThe image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world. But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman? In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to explore the reality of the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer.
600			_aBRANSON, RICHARD _914994
650			_a. BUSINESSMEN _vBIOGRAPHY. _z GREAT BRITAIN _914995
942			_2ddc _cBK
999			_c33096 _d33096