000			01810 a2200217 4500
008			141007b xxu||||| |||| 00| 0 eng d
020			_a9781625271464
082			_a658.4063
100			_aFURR, NATHAN R. _915214
245			_aTHE INNOVATOR'S METHOD: BRINGING THE LEAN START-UP INTO YOUR ORGANIZATION _c NATHAN R. FURR, JEFFREY H. DYER
260			_bHARVARD BUSINESS SCHOOL PRESS _c2014 _aBOSTON
300			_aIX, 268 P. _bHARD
505			_aThe innovator's method -- Leadership in the age of uncertainty -- Insight : savor surprises -- Problem : discover the job-to-be-done -- Solution : prototype the minimum "awesome" product -- Business model : validate the go-to-market strategy -- Master the pivot -- Scale it -- Making the innovator's method work for you -- Turn uncertainty into opportunity -- Appendix. An overview of the innovator's method.
520			_a"Call it 'lean start-up,' 'design thinking,' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a 'lean start-up' approach to innovation in established businesses"--
650			_aORGANIZATIONAL EFFECTIVENESS. _915215
650			_aMANAGEMENT _x TECHNOLOGICAL INNOVATIONS. _915216
650			_aCONSUMERS' PREFERENCES _915217
700			_aDYER, JEFF _915218
942			_2ddc _cBK
999			_c33171 _d33171