000 01805 a2200205 4500
008 141014b xxu||||| |||| 00| 0 eng d
020 _a9788126550234
082 _a658.8
100 _aTHIBEAULT, JASON
_915347
245 _aRECOMMEND THIS: DELIVERING DIGITAL EXPERIANCES THAT PEOPLE WANT TO SHARE
_cJASON THIBEAULT AND KIRBY WADSWORTH
260 _bWILEY INDIA PVT. LTD
_c2014
_aNEW DELHI
300 _aIX, 258 P.
_bHARD
505 _a Foreword by Phil Fernandez vii Acknowledgments xi Preface: Is Digital Marketing Dead? xiii Introduction 1 Chapter 1 Business as Usual Is Over ... or Is It? 9 Chapter 2 Digital Changes Everything 19 Chapter 3 The Importance of Relationships 43 Chapter 4 How We Connect in the Digital World 53 Chapter 5 Measuring the Value of Relationships 81 Chapter 6 Bridging Digital 95 Chapter 7 Understanding Need 99 Chapter 8 Developing History 107 Chapter 9 Offering Curation 117 Chapter 10 Recognizing Faces 123 Chapter 11 Telling Stories 135 Chapter 12 Being Authentic 147 Chapter 13 Delivering Consistency 163 Chapter 14 Maintaining Credibility 173 Chapter 15 Helpfulness 185 Chapter 16 Nurturing Online Communities 197 Chapter 17 Delivering the Promise 211 Chapter 18 Looking Forward 227 Notes 237 Index 247
520 _a Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations
650 _aVIRAL MARKETING
_915348
650 _aCONSUMER BEHAVIOUR
_915349
700 _aWADSWORTH, KIRBY
_915350
942 _2ddc
_cBK
999 _c33215
_d33215