000			02942 a2200241 4500
003			OSt
005			20141218121243.0
008			141218b xxu||||| |||| 00| 0 eng d
020			_a978-1-25-900185-7
082			_a658.0072
100			_aCOOPER,DONALD R. _915749
245			_aBUSINESS RESEARCH METHODS
250			_a11TH
260			_bMCGRAW- HILL eDUCATION(INDIA) PRIVATE LIMITED _aNEW DELHI _c2014
300			_aXXX,950
505			_aTable of Contents Part I: Introduction to Business Research 1. Research in Business Appendix 1a: How the Research Industry Works 2. Ethics in Business Research 3. Thinking Like a Researcher 4. The Research Process: An Overview 5. Clarifying the Research Question through Secondary Data and Exploration Appendix 5a: Bibliographic Database Searches Appendix 5b: Advanced Searches Part II: The Design of Business Research 6. Research Design: An Overview 7. Qualitative Research 8. Observation Studies 9. Experiments 10. Surveys Appendix 10a: Complex Experimental Designs Appendix 10b: Test Markets Part III: The Sources and Collection of Data 11. Measurement 12. Measurement Scales 13. Questionnaires and Instruments Appendix 13a: Crafting Effective Measurement Questions Appendix 13b: Pretesting Options and Discoveries 14. Sampling Appendix 14a: Determining Sample Size Part IV: Analysis and Presentation of Data 15. Data Preparation and Description Appendix 15a: Describing Data Statistically 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Insights and Findings: Written Reports 21. Presenting Insights and Findings: Oral Presentations Case Index Appendices: A. Business Research Requests and Proposals (with Sample RFP) B. Focus Group Discussion Guide C. Nonparametric Significance Tests D. Selected Statistical Tables References and Readings
520			_aThe Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
650			_aRESEARCH METHODOLOGY _915750
650			_aBUSINESS RESEARCH METHODS _915751
700			_aSCHINDLER,PAMELA S. _915752
700			_aSHARMA J.K. _915753
942			_2ddc _cSC
999			_c33320 _d33320