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_aBATRA, ANKITA _915613 |
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_aNATURE AND ROLE OF QUALITATIVE MARKET RESEARCH : AN ALTERNATIVE OR A COMPLEMENTARY APPROACH ? _cBATRA, ANKITA |
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_aNEW DELHI _bSATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., _cNOVEMBER 2014 |
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_aMARKET RESEARCH PROCESSES, QUALITATIVE MARKET RESEARCH, QUANTITATIVE MARKET RESEARCH, TRIANGULATION _915614 |
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_030302 _941346 _aGILANI, MEENAKSHI _b _dINDIAN JOURNAL OF MARKETING 2012 NEW DELHI _o5553395 _tINDIAN JOURNAL OF MARKETING _w _x _z0973-8703 |
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