000 00500nam a2200169Ia 4500
008 110309s9999 xx 000 0 und d
020 _a9781578518043
082 _a658.8
100 _aHARVARD BUSINESS REVIEW
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245 _aHARVARD BUSINESS REVIEW ON MARKETING:
260 _bHARVARD BUSINESS SCHOOL PRESS
_aMASSACHUSETTS
_c2001
300 _a182 P.
_bPAPER
530 _a1
653 _aMARKETING MANAGEMENT
942 _cBK
_2ddc
999 _c33363
_d33363