000			02973nam a2200205Ia 4500
003			OSt
005			20150810172502.0
008			150210s9999 xx 000 0 und d
020			_a8179291790
082			_bSCH _a658.453
100			_aScholes, Eileen _918574
245			_aHandbook of Internal Communication _bFor Developing Good Communications _cScholes, Eileen
260			_bInfinity Books _aNew Delhi _c2006
300			_aXXXI, 452
505			_aContents 1C and the healthy organization 18 Matching internal and external image 39 Setting objectives 59 the basics 69 Introduction to Part III 97 Events 117 Print communication 130 Electronic communication 144 Bass Taverns 313 The Body Shop 322 The Boots Company 328 BP Chemicals 345 Comet Group 354 DO IT ALL 363 EMAP 371 F I GROUP 378 Computerbased communication 171 Organizational communication 188 Understanding how communication works 219 What are communication skills? 235 Managing communication through supervisors 260 Why measure? 271 Surveys 283 Audits 289 Benchmarking 298 Andersen Consulting 307 Glaxo OperationsSecondary 384 IBM 393 Kent County Council 401 Rover 409 SmithKIine Beetham 415 WH Smith Retail 421 Unigate Dairies 428 Index 437 Copyright
520			_aEmployee commitment can mean the difference between success and disaster. So internal communication is now a key issue for senior management. This new Gower Handbook recognises IC's emergence as a new management discipline. It is aimed both at the generalist manager who needs to come to terms with the theoretical and technical aspects of internal communication, and the media specialist now seeking wider management skills and perspectives.Early chapters examine changes in IC's strategic context. These include organizations' increasing need for innovation and flexibility; the disappearance of 'loyalty' among employees; growing recognition of the importance of corporate 'brand' and how to sustain it; and the effects on traditional work and management patterns of new computer networks. Step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement. Over 45 communication techniques, from team meetings to web sites, are evaluated for use in differing circumstances. The Handbook also looks at how to set about developing good communicators; and finally presents 16 practical case studies in key application areas. Organizations featured are all leaders in their field, among them Andersen Consulting, The Body Shop, BP Chemicals, IBM, The Boots Company, Glaxo Operations, Rover, SmithKline Beecham, WH Smith and Unigate Dairies.Eileen Scholes and her team have compiled what is probably the most comprehensive - and is certainly the most authoritative - guide available to the principles and practice of internal communication.
650			_aCommunication _918575
942			_2ddc _cBK
999			_c39089 _d39089