000			01571nam a2200205Ia 4500
003			OSt
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020			_a9788126507566
082			_bMID _a658.4012
100			_aMiddleton, John and Gorzyenski, Bob _918620
245			_aStrategy Express _cMiddleton, John
260			_bWiley India Pvt Ltd. _aNew Delhi _c2006
300			_a126
505			_aTable of Contents 01 Introduction to Strategy. 02 Definition of Terms: What is a Strategy? 03 The Evolution of Strategy. 04 The E-Dimension. 05 The Global Dimension. 06 The State of the Art. 07 Strategy in Practice. 08 Key Concepts and Thinkers. 09 Resources. 10 Ten Steps to Making Strategy Work. Frequently Asked Questions (FAQs). About the Authors. Index.
520			_aDescription Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.
650			_aStrategic Management _918621
942			_2ddc _cBK
999			_c39200 _d39200