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003			OSt
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008			150210s9999 xx 000 0 und d
020			_a9788126509676
082			_a338.04 _bBOU
100			_aBoulton, Chris and Turner, Patrick _919085
245			_aMastering Business In Asia Entrepreneurship _cBoulton, Chris
260			_bWiley India Pvt Ltd. _aNew Delhi _c2006
300			_aXII, 354
520			_aReview “…a new approach to understanding the key issues of this important subject” (www.alumni–netzwerk.de (Germany), January 2006) From the Inside Flap Asias high growth rates, growing industries, huge foreign investment, and seemingly endless new opportunities are providing a potentially, rich environment for entrepreneurs to flourish – a situation that is increasingly grabbing the attention of business people and student of business worldwide. Entrepreneurship provides a unique and timely insight into this situation by examining the major issues and themes that are relevant to entrepreneurs in Asia. Themes covered in the book include not only those concerning early stage development, such as the innovation process and raising start up capital, but also issues faced by Asian entrepreneurs as their businesses grow, such as managing cash, and expanding overseas. Finally, the authors take a look at later stage themes that are becoming more and more relevant in Asia today, such as succession and management buyouts. The carefully researched insight provided by the authors offers a new approach to understanding these key themes in an Asian context and is characterized by: macro overview of the themes the extensive use of specific case studies and examples information and findings from recent surveys and studies challenging and thought–provoking discussion. Entrepreneurship vibrantly brings to life the issues that are important to entrepreneurs throughout Asia today, while also providing a fascinating look at the state of entrepreneurship in the various countries that comprise this dynamic and surprising continent. It is a compelling read not only for entrepreneurs and students of Asian business, but also for the general reader interested in learning entrepreneurship in Asia today.
650			_aEntreprenurship _919086
942			_2ddc _cBK
999			_c39208 _d39208