000			01716nam a2200193Ia 4500
008			150210s9999 xx 000 0 und d
020			_a750650117
082			_b658.4038
100			_aSkyrme, David J _916313
245			_aCapitalizing on knowledge: _bfrom e-business to k-business
260			_bButterworth Heinemann _aU K _c2002
300			_a331 p. _bPaper
505			_aCapitalizing on Knowledge aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical and balanced view of the building blocks of a k-business including knowledge productizing, e-commerce enablers and Internet marketing. It draws on lessons from successes and failures in the dot.com landscape and of the early pioneers of knowledge markets. The writing style engenders interest and readability supported by diagrams, screen images, check lists and frameworks. There are ‘points to ponder' to stimulate thinking and decision-making. Five case studies and over 50 illustrative examples provide insights into the application of the book's concepts. No other book brings all the elements of a k-business together in one place to provide a thought provoking yet practical companion for those who want to capitalize on their knowledge.
520			_a Knowledge inside-out -- E-business: a platform for knowledge -- K-business: new markets, new models -- Online knowledge markets -- Productizing knowledge -- Marketing revisited -- The 10Ps of internet marketing -- Developing a successful k-business -- Directions and dilemmas.
650			_aElectronic commerce. _916314
650			_aKnowledge management. _916315
942			_2ddc _cBK
999			_c39305 _d39305