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082			_bEAR _a658.802
100			_aEarle, Richard _917623
245			_aThe Art of Cause Marketing _bhow to use advertising to change personal behaviour and public policy _cEarle, Richard
260			_bNTC Business Books _aNew Delhi _c2001
300			_aXII, 322
520			_aThe Art of Cause Marketing by Richard Earle 2.83 of 5 stars 2.83 · rating details · 12 ratings · 1 review ""Richard Earle has written an invaluable book about how to use the medium for the benefit of the people instead of just selling Doritoes. I applaud him for making this contribution and reminding us of how even the advertising industry can have a conscience should it choose to realize the good it can do with its immense power." - Michael Moore, author of Stupid White Men ... and Other Sorry Excuses for the State of Nation and film producer of Roger & Me This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. "The Art of Cause Marketing "presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste."
650			_aCause Marketing _917624
942			_2ddc _cBK
999			_c39335 _d39335