000			03589nam a2200193Ia 4500
008			150210s9999 xx 000 0 und d
020			_a8179921964
082			_b658.575 _2Bro/Mil
100			_aBrooke, Michael Z _919576
245			_aNew Product Development _bsuccessful innovation in the marketplace _cMichael Z. Brooke and William Ronald Mills
260			_bJaico Publishing House _aNew Delhi _c2004
300			_a219p _bHard
505			_apt. I. Finding new products -- 1. Innovation : a relentless thrust -- Three levels of innovative vision -- Product and service superiority -- The Bowers Group : a subsidiary of Spear and Jackson Plc. -- 2. Making innovations happen -- An example : Terrofin Inc. -- Genevac Limited -- pt. II. Moving on, successful developments -- 3. Success -- Success factors -- British Gas Services Ltd. -- 4. Hitting the ground running -- Thinking and jumping -- Quick response -- Siddall and Hilton Ltd. -- Communications -- 5. Ideas, ideas, ideas -- Ideas from within the business -- Ideas from outside the business -- Strategic alliances -- Environmentally friendly products -- 6. Product development : corporate strategy -- The corporate strategy : targets -- International alliances -- A pharmaceutical company : Lifelong -- pt. III. Centers of excellence -- 7. Centers of excellence -- A center of excellence in a service company : Insight Monitoring -- Imperial Carpets : an example of the organization and management of a small, growing firm -- Other examples -- Issues of excellence -- Developing tools for the twenty-first century -- Centers of excellence : a checklist -- 8. Staffing : the innovative atmosphere -- Preparing the company -- Recruitment -- Appointment -- Training -- Ideas people -- Staffing -- Conclusion -- G.R. Wright and Sons -- 9. In-house or contracting out? -- The company B strategy -- A company led by innovation -- 10. Design -- New products : technology-design-led -- The design department -- Customer-led innovation -- Almec Design Services Ltd. -- 11. Technical research -- The research and development department -- The product development committee -- Stimulation and constraint -- Key issues -- GQ Parachute Limited -- 12. High tech -- The high-tech message -- Government intervention -- The St. James's Place Group -- 13. New products by branding : basic industries -- Trees and forest management -- Basic industries -- Cross-industry associations -- Codemasters -- pt. IV. Where do we go from here? -- 14. Services -- Accountancy and law -- Advertising and publicity -- The hospitality and tourism industries -- Changing terms of business -- Services always important -- Sheffield Chamber of Commerce and industry -- 15. Market research -- 16. Companies and governments : the hostility and the emerging consensus ("poor Mr. Gates") -- 17. Failures -- Risk -- 18. Investing in new product development -- In an age of obsolescence -- The investment decisions -- Strategic alliances -- 19. The product launch : looking ahead, some ethical issues -- The product launch -- Ethical issues.
520			_aBrooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company.
650			_aProduct Management _919577
700			_aMills, William Ronald _919578
942			_2ddc _cBK
999			_c39342 _d39342