000			02127nam a2200217Ia 4500
003			OSt
005			20151014160407.0
008			150210s9999 xx 000 0 und d
020			_a9788131705865
082			_a331.152 _bKEA/YOU
100			_aKeat, paul G and Young, Philip K Y _919290
245			_aManagerial Economics _beconomic tools for today's decision makers _cKEAT, PAUL G.
250			_a5th
260			_bPearson Education _aNew Delhi _c2007
300			_a593
505			_aTable of Content Introduction The Firm and Its Goals Supply and Demand Demand Elasticity Demand Estimation and Forecasting The Theory and Estimation of Production The Theory and Estimation of Cost Pricing and Output Decisions: Perfect Competition and Monopoly Pricing and Output Decisions: Monopolistic Competition and Oligopoly Special Pricing Practices Game Theory and Asymmetric Information Capital Budgeting and Risk The Multinational Corporation and Globalization Government and Industry: Challenges and Opportunities for Today’s Manager Macroeconomics and Business Cycle Theory
520			_aThe sixth edition of Paul G. Keat's bestselling Managerial Economics bridges the gap between theory and real-world applications using a dynamic running case study. Each chapter starts and concludes with a case study of Healthy Foods Ltd, allowing students to apply microeconomic theory and quantitative analysis tools from the beginning to the end. Salient Features A completely new chapter on macroeconomics and business cycles has been included An Indian perspective has been presented through examples and case studies. The merger and acquisition concept has been highlighted through recent cases such as the ArcelorMittal and the Sahara–Jet Airways mergers, and Tata Motors’ acquisition of JLR Exercises have been designed to give students a hands-on experience in managerial economic An additional section on productivity in the services sector has been included in addition to a new topic on the Loss Leadership Model
650			_aManagerial Economics _919291
942			_2ddc _cBK
999			_c39402 _d39402