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020			_a81-7758-762-5
082			_a658.812 _bDYC
100			_aDyche, Jill _922222
245			_aThe CRM Handbook _bA Business Guide to Customer Relationship management _cDyche, Jill
260			_bPearson Education _aNew Delhi _c2007
300			_a331
505			_aTable of Content Part I: Defining CRM Hello, Goodbye: The New Spin on Customer Loyalty CRM in Marketing CRM and Customer Service Sales Force Automation CRM in E-Business Analytical CRM Part II: Delivering CRM Planning Your CRM Program Choosing Your CRM Tool Managing Your CRM Project
520			_aCRM techniques for enhancing customer service, sales force effectiveness, and marketing strategy. Expert guidance on staffing CRM projects and choosing CRM vendors. Salient Features The various roles CRM plays in business, and why it’s more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they’re symbiotic Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic Case studies of visionary companies who’ve done CRM the right way Includes "Checklist for Success" best practices for the entire project lifecycle.
650			_aCostomer Relationship Management` _922223
942			_2ddc _cBK
999			_c39415 _d39415