000			01573nam a2200217Ia 4500
008			150210s9999 xx 000 0 und d
020			_a9780137022076
082			_b658
100			_aLibert, Barry _916892
245			_aBarack, Inc. : _bwinning business lessons of the Obama campaign _cBarry Libert; Rick Faulk
260			_bFT Press _aUSA _c2009
300			_a179
505			_aCh. 1. Success you can believe in-and emulate -- Getting down to business may be passe. Getting up to politics could be the wave of future -- Ch. 2. Be cool -- The indispensable quality of a leader whose decisions and actions can change people's lives is his cool-his calm rationality, steadiness under pressure, and ability to stay on message and control strong emotions -- Ch. 3. Be social -- Business-like politics-is extremely personal -- Ch. 4. Be the change -- Impermanence rules the universe. Those who resist change resist reality and life itself.
520			_a Examines the strategies of Brack Obama's successful presidential campaign, discussing the use of Internet technology, the establishment of online social networks, and the sustained discipline of staying on the campaign message of change.
650			_aPolitical campaigns _xHistory _xInternet Technology _xISocial Network _y21st century. _zUnited States _916893
650			_aPresidents _xElection -- _y2008. _zUnited States -- _916894
650			_aUnited States _xPolitics and government _y2001-2009. _916895
700			_aFaulk, Rick _916896
942			_2ddc _cBK
999			_c39440 _d39440