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020 _a639785305262
082 _a381.142
_bBON
100 _aBonnett, Kendra R
_919994
245 _aAn IBM Guide To Doing Business On The Internet
_ba completeblueprint for e business success 11 essential rules for doing business online using the net for real business solutions
_cBONNETT, KENDRA
260 _bMcgraw Hill
_aNew York
_c2000
300 _aX, 261p
_bHard
520 _aThe Internet is the fastest-growing, most powerful business and sales tool the world has ever seen -- to those who know how to use it. IBM Guide to Doing Business on the Internet is a roadmap that helps readers anticipate the online market, learn how to use e-commerce to cost-effectively increase market share, and exploit the Internet's built-in advantages to reach both customers and employees. Readers can trust IBM to know and provide step-by-step instructions on the best Internet techniques and strategies. Only here will they learn IBM's insights on: -- 11 essential rules for doing business online -- How to create Website content and leave the graphics to the designers -- Low-cost ideas to test marketing and advertising messages -- The Internet as a competitive weapon
650 _aE-Business, Internet
_919995
942 _2ddc
_cBK
999 _c39566
_d39566