000			01751nam a2200193Ia 4500
003			OSt
005			20160518142754.0
008			150210s9999 xx 000 0 und d
020			_a81-314-0180-4
082			_bKUM _a368
100			_aKumar, K B S _922443
245			_aInsurance Customer Service _cKumar, K.B.S.
260			_bThe ICFAI university Press _aHyderabad _c2006
300			_aIX, 228
520			_aCustomer service is a crucial, distinguishing factor in the competitive, service-oriented marketplace. And when it comes to service industry like insurance, it is all the more different from that offered in other financial areas, in terms of the interaction between the customers and the organization. While the interaction is almost continuous in an insurance industry, it is often not so in others. Hence, the aspect of customer service becomes fundamental for an insurance company. As a result, building a good relationship with the customers, offering efficient and excellent services to them become imperative to an insurance company. The forces of Globalization and liberalization have fuelled the competition in insurance industry to new gradations globally. This has resulted in the emergence of various newer concepts, technology, practices, regulations, and approaches facilitating better customer service than ever. The book is an earnest attempt to cull the best of articles that have appeared in ICFAI Publications, focusing on the customer service and customer satisfaction in insurance industry. The book intends to act as an ideal guide to the insurers, the insured, academicians, practicing executives and students in the domain of insurance.
650			_aInsurance _922444
942			_2ddc _cBK
999			_c39689 _d39689