000			01924nam a2200181Ia 4500
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020			_a9788174469052
082			_a658
100			_aRohmetra, Neelu ( editor) _917180
245			_aManagement Perspectives In The New Age _bstrategy market and people _cNeelu Rohmetra and DineshcSharma ( editor)
260			_bExcel Books _aNew Delhi _c2011
300			_a198 p. _bPaper
520			_aBusiness in the new age is not only performance-centric but also people-centric. The prime challenge that confronts management of organizations today is essentially leadership dressed up with strategy, which represents business approaches and competitive moves to unleash the undiscovered potential in people in order to generate growth. A Conference on "Strategic Thought in the New Age Management" was organised by The Business School of the University of Jammu. The purpose of this conference was to analyse the human resource management practices and marketing paradigms from a strategic viewpoint. This volume is a constellation of research papers encompassing diverse domains and diverse mix of methodologies. The papers that were presented during the conference include some marketing topics like customer equity, customer relationship management, motivational research, positioning issues, etc., and some strategic management topics such as peripheral scanning, competitive advantage, corporate social responsiveness and tourism management strategy. The purpose of compiling this book is to disseminate widely the knowledge accumulated in the research papers of the conference. It is hoped that the book would prove useful to the professionals, academicians, practitioners, research scholars and students of the discipline.
650			_aMangement _xStrategy _917181
700			_aSharma, Dinesh ( editor) _917182
942			_2ddc _cBK
999			_c39772 _d39772