000			01579nam a2200205Ia 4500
003			OSt
005			20151023173047.0
008			150210s9999 xx 000 0 und d
020			_a470848901
082			_bSTE _a658.4012
100			_aSteger, Ulrich _919466
245			_aCorporate Diplomacy _bthe strategy for a volatile, fragmented business enviroment _cSTEGER, ULRICH
260			_bJohn Wiley & Sons _aEngland _c2003
300			_aXVI, 304
505			_aTable of Contents Acknowledgments. Foreword by Antony Burgmans (Unilever). Preface. Introduction and Overview. The Tangled World - Trends and Countertrends. The Players in the Global Village. How Business Has Managed Non-Market Interactions up to the Present Day. Detecting and Preventing Trouble Ahead. Making Corporate Diplomacy Happen. Corporate Communication. "Suits" amd "Sandals": Balancing Conflict and Co-operation. Learning from Three Reference Examples. Appendix I – Business Case vs. Business Ethics. Appendix II – Relevant IMD Case Studies. Further Reading.
520			_aDescription Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
650			_aSTRATEGIC MANAGEMENT _919467
942			_2ddc _cBK
999			_c39838 _d39838