000			03349nam a2200205Ia 4500
003			OSt
005			20151028172045.0
008			150210s9999 xx 000 0 und d
020			_a9789380578651
082			_bMAT _a338.88
100			_aMathur, U C _919546
245			_aGlobal Business Strategies _btext and cases _cMathur, U.C.
260			_bI K International Publishing House Pvt Ltd _aNew Delhi _c2010
300			_aXVIII, 325
505			_aContents: Preface Method for handling Case Studies Global Business Strategies-an Introduction Global Marketing Global Business Environment Country Evaluation Global Planning and Policies Multination Companies Global Trading Strategies Strategies for Exports and Import Global Human Relations Management Global Financial Plans Global Business and the Governments Global Investments Global Outsourcing -Collaborations and Controls Global Buyers Global manufacturing and Operations Globe Culture Diversity Countries of the Globe Case Study 1- Alcatel Global Strategy Case Study 2-International Automobile Giant Ford Cars Case Study 3 The Chrysler Turnaround Case Study 4 The Gillette Edge Case Study 5 Citibank in India Case Study 6 Toyota -with Stakeholders Case Study 7 Hershey Chocolates Edge Case Study 8 The Samsung Saga Case Study 9-Japan a Case Study Case Study 10 MacDonald Worldwide Case Study 11 Nations Strategies Case Study 12 LG Group Case Study 13 Microsoft Inc. USA Case study 14 -Whirlpool a Case Study Case Study 15 Price Waterhouse Case Study 16 Infosys -Worldwide Case Study 17 Hindustan Graphite Electrodes Index
520			_aMost countries opted market economy where, money and product sales are dependent on demand and supply paradigm rather than extraneous factors such as politics and government. The assertion needs clarification as most robust economies such as US and EU have been supporting their local businesses, thus flaunting the tenets of free or market economy. The WTO has been trying to correct the situation with other UN bodies. Takes the readers on hands, on mission of exploring the different aspects of global business scenario, possible India's role in gaining their rightful share in the global market Wide coverage of the subject, having real life, class tested case studies Offers a unique blend of learning the subject so vital to the country's economy with comparative ease and the needed depth for masters programmes and would help even doctoral students. Includes strategic information on certain selected countries, how to enter their markets, the cultural situation that would help global business players to avoid from making avoidable blunders. Deals with the cultural aspects of global business in detail. Comprehensive on the subject, uses lucid style for easy reading for global student community and other global stakeholders. The book covers areas such as outsourcing, setting up international businesses, manufacturing units and international trade. Trade barriers, both tariff and non-tariff, international market segmentation, customer communication, including personal communication, advertising, sales promotion, publicity and public relation have been dealt with from global viewpoint.
650			_aINTERNATIONAL BUSINESS ENTERPRISES _919547
942			_2ddc _cBK
999			_c39897 _d39897