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020			_a9780375424052
082			_bORM
100			_aOrmerod, Paul _916654
245			_aWhy Most Things Fail _bevolution extinction and economics _cOrmerod, Paul
260			_bPantheon Books _aNew York _c2005
300			_a255
520			_aAbout the Book:With the same originality and astuteness that marked his widely praised Butterfly Economics, Paul Ormerod now examines the “Iron Law of Failure” as it applies to business and government–and explains what can be done about it. “Failure is all around us,” asserts Ormerod. For every General Electric–still going strong after more than one hundred years–there are dozens of businesses like Central Leather, which was one of the world’s largest companies in 1912 but was liquidated in 1952. Ormerod debunks conventional economic theory–that the world economy ticks along in perfect equilibrium according to the best-laid plans of business and government–and delves into the reasons for the failure of brands, entire companies, and public policies. Inspired by recent advances in evolutionary theory and biology, Ormerod illuminates the ways in which companies and policy-setting sectors of government behave much like living organisms: unless they evolve, they die. But he also makes clear how desirable social and economic outcomes may be achieved when individuals, companies and governments adapt in response to the actual behavior and requirements of their customers and constituents.
650			_aSucess in Business, Evolution (Biology), Extinction (Biology), Economics, Business Failures, Economics _916655
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