000			02011nam a2200193Ia 4500
003			OSt
005			20150814202015.0
008			150210s9999 xx 000 0 und d
020			_a9781841124308
082			_bLAM _a658.4012
100			_aLammiman, Jean and Syret, Michel _918628
245			_aCool Search _bkeeping your organization in touch and on the edge _cLammiman, Jean
260			_bCapstone Publishing Ltd _aUSA _c2004
300			_aVIII, 240
520			_aThere never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties–somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers. But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street–wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L′Oreal and their championing the latest trends and thinking are throughout the book. Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School′s Costas Markides, Strategos′s Gary Hamel and Insead′s W Chan Kim and Renee Mauborgne.
650			_aStrategy Planning, Organizational Change, Market Surveys, Consumers Preference _918629
942			_2ddc _cBK
999			_c40024 _d40024