| 000 | 01199nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 110309s9999 xx 000 0 und d | ||
| 020 | _a9788131710890 | ||
| 082 | _a658.81 | ||
| 100 |
_aSTILL R RICHARD; _916058 |
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| 245 |
_aSALES MANAGEMENT: _cRICHARD R. STILL, CUNDIFF W. EDWARD AND NORMAN GOVONI _bDECISION STRATEGIES AND CASES |
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| 250 | _a5TH | ||
| 260 |
_bPRENTICE-HALL OF INDIA PVT LTD _aNEW DELHI _c2007 |
||
| 300 |
_a638 P. _bPAPER |
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| 520 | _aThis edition of the widely adopted volume applies a management approach to an analysis of the sales executive's job, the duties and responsibilities involved, and the planning and implementation of sales and marketing programmes. For Sale in Indian subcontinent onlyFeatures • To delineate the areas in which sales executives make decisions • To analyze decision alternatives and criteria in these areas • To provide cases as 'real-world' illustrations of decision situations. | ||
| 530 | _a1 | ||
| 650 |
_aSALES MANAGEMENT _916061 |
||
| 700 |
_aEDWARD W CUNDIFF _916059 |
||
| 700 |
_a;NORMAN P A; _916060 |
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| 942 |
_cBK _2ddc |
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| 999 |
_c40052 _d40052 |
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