000			02024nam a2200229Ia 4500
003			OSt
005			20150216113842.0
008			110309s9999 xx 000 0 und d
020			_a9781259004919
082			_a658.87
100			_aPradhan, Swapna _93648
245			_aRetailing management; _btext and cases _cSwapna Pradhan
250			_a4
260			_bMcGraw Hill Education India Pvt. LTd. _aNew Delhi _c2012
300			_a711 p.. _bPaper
505			_aSection I: Introduction 1. An Overview of Retail 2. Theories of Retail Development and Formats in Retail 3. Retail In India 4. Retail In Key Regions of the World Section II: Strategy and Planning 5. Understanding the Retail Consumer 6. Retail Strategy 7. Store Site Selection 8. Methods of Retail Expansion Section III: Merchandise Management 9. Basics of Retail Merchandising 10. The Process of Merchandise Planning 11. The Methods Merchandise Procurement 12. Retail Pricing and Evaluating Merchandise Performance 13. Private Labels 14. Category Management Section IV: Managing Retail 15. Human Resource Management Retail - A Strategic Tool 16. Retail Store Operations 17. The Legal and Ethical Aspects of the Retail Business 18. Store Design and Visual Merchandising Section V: Creating and Sustaining Value 19. Managing Retail Infrastructure 20. Supply Chain Management 21. Understanding Retail Viability 22. Retail Marketing and Branding 23. Sercicing the Retail Customer 24. Role of Technology in Retail
520			_aThe fourth edition of Retailing Management incorporates the changes occurring in the field of retail at the Indian and international level and provides a comprehensive and upto- date treatment of various aspects of retail. This edition continues to be the most current book available, injecting the latest developments into every chapter.
530			_a83
650			_aRetailing Management _916105
942			_cBK _2ddc
999			_c40078 _d40078