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100			_aBajpai, Naval _916349
245			_aBusiness research methods _cNaval Bajpai
260			_bPearson Education _c2011 _aNew Delhi
300			_aXXX, 761 P. _bPaper _eCD
505			_aTable of Content Part I Introduction to Business Research Business Research Methods: An Introduction Business Research Process Design Part II Research Design Formulation Measurement and Scaling Questionnaire Design Sampling and Sampling Distributions Part III Sources and Collection of Data Secondary Data Sources Data Collection: Survey and Observation Experimentation Fieldwork and Data Preparation Part IV Data Analysis and Presentation Statistical Inference: Hypothesis Testing for Single Populations Statistical Inference: Hypothesis Testing for Two Populations Analysis of Variance and Experimental Designs Hypothesis Testing for Categorical Data (Chi-Square Test) Non-Parametric Statistics Correlation and Simple Linear Regression Analysis Multivariate Analysis—I: Multiple Regression Analysis Multivariate Analysis—II: Discriminant Analysis and Conjoint Analysis Multivariate Analysis—III: Factor Analysis, Cluster Analysis, Multidimensional Scaling, and Correspondence Analysis Part V Result Presentation Presentation of Result: Report Writing
520			_aBusiness Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs. Emphasis on data analysis is the key strength of this book. The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares.
650			_aManagement _xResearch _916350
650			_aBusiness _xResearch _916351
650			_aResearch Methodology _916352
942			_2ddc _cBK
999			_c40092 _d40092