000			03158 a2200229 4500
008			150529b xxu||||| |||| 00| 0 eng d
020			_a9780198064169
082			_a658.4063
100			_aAfuah, Allan _917763
245			_aInnovation Management _cAlan Afuah
260			_aNew Delhi _bOxford University Press _c2009
300			_a390 p. _bPaper
505			_a1. Introduction and OverviewI. FUNDAMENTALS2. Models of Innovation3. The Underpinnings of Profits: Assets, Competences, and Knowledge4. Sources and Transfer of InnovationII. STRATEGIZING5. Recognizing the Potential of an Innovation6. Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy7. Choosing a Profit Site: Dynamic Competitive Analysis8. Strategic Choice or Environmental Determinism9. Identifying Potential Co-competitor10. Strategies for Sustaining ProfitsIII. IMPLEMENTING AND PROTECTION OF PROFITS11. Financing Entrepreneurial Activity12. Implementation of the Decision to AdoptIV. GLOBALIZATION13. Globalization for Innovations14. Innovating for Emerging Economies15. Role of National Governments in Innovation16. The Internet: A Case in Technological Change17. Strategic Innovation ProcessAppendix 1 Standards and Dominant DesignsAppendix 2 Organizational StructuresAppendix 3 Organizational BoundariesGlossaryCase 1: Netscape CorporationIndex
520			_aInnovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature.Designed to meet the increasing number of courses in innovation management, the text provides full coverage of this vitally important area of business. Drawing from his extensive professional and academic experience, Allan Afuah shows the relationship between innovation, a management function, and profitability, a financial function. In this second edition, Afuah explicitly incorporates coverage of the Internet as a technological change and offers an entirely new chapter, "Strategies for Sustaining Profits." The text takes a unique multi-functional approach that integrates the important contributions of economics, organizational theory, marketing, and finance to innovation management. This approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns such as the role of government regulation, choosing a profit site, and the transfer of innovation. The impact of the public and international sectors is highlighted with chapters on globalization, innovation in emerging economies, and the role of government in promoting innovation.
650			_aOrganizational change. _918035
650			_aIndustrial management. _918036
650			_aCorporations _xFinance. _918037
942			_2ddc _cBK
999			_c40250 _d40250