| 000 | 00866 a2200169 4500 | ||
|---|---|---|---|
| 008 | 150803b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781843549406 | ||
| 082 | _a658.8 | ||
| 100 |
_aMurray, Chris _918309 |
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| 245 |
_aThe marketing gurus : _b lessons from the best marketing books of all time _cChris Murray. |
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| 260 |
_bAtlantic Books, _c2009. _aLondon |
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| 300 |
_a290 p. _bPaper |
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| 520 | _aA guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. It features such books as: "Crossing the Chasm"; "The Popcorn Report"; "The Anatomy of Buzz"; "Purple Cow"; "Relationship Marketing"; "Don't Think Pink"; and, "Renovate Before you Innovate". | ||
| 650 |
_aMarketing. _918310 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c40419 _d40419 |
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