| 000 | 00924 a2200193 4500 | ||
|---|---|---|---|
| 008 | 150804b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a,9781847940360 | ||
| 082 | _a330 | ||
| 100 |
_aAnderson, Chris _918332 |
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| 245 |
_aThe longer long tail : _bhow endless choice is creating unlimited demand |
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| 260 |
_bRandom House Business _c2009 _aLondon |
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| 300 |
_axii, 267 p _bPaper |
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| 520 | _a The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products. | ||
| 650 |
_aMarketing _xTechnological innovations. _918333 |
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| 650 |
_a Electronic commerce. _918334 |
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| 650 |
_aMarket segmentation. _918335 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c40425 _d40425 |
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