000			01987 a2200193 4500
008			150807b xxu||||| |||| 00| 0 eng d
020			_a9781471142536
082			_a658.421
100			_aAmy Wilkinson _918478
245			_aThe creator's code : _b the six essential skills of extraordinary entrepreneurs _cWilkinson, Amy
260			_bSimon & Schuster. _c2015 _aLondon
300			_aviii, 224 p. _bPaper
520			_a Kevin Plank was relatively small for an American footballer, and when he weighed the cotton T-shirt he wore under his team uniform, he found it weighed three pounds because it was so drenched in sweat. Knowing he couldn't hinder himself in this way, he set about finding a material that wasn't so absorbent. Going to a local fabric shop, he soon learned that synthetic materials would not take in as much sweat, so he had a shirt made and found it added just four ounces over the course of a game. When he gave some team-mates samples to try, they also soon saw the advantages. He began to produce the shirts commercially, and now Under Armour is a $2 billion global brand used by people from every sport. Packed with fascinating and inspirational tales of success, Amy Wilkinson's brilliant book explains the six essential skills required by entrepreneurs to achieve their dreams. Based on in-depth interviews with the founders of numerous global brands, from eBay to Spanx, from LinkedIn to PayPal, she shows just what they did and what set them apart. For the key to being a successful entrepreneur isn't necessarily about being 'first', it is about being the 'only' one, and devising a new formula where none previously existed. Above all, these stories show how - if you follow the right steps - anyone can become a successful entrepreneur.
650			_aEntrepreneurship. _918479
650			_aLeadership. _918480
650			_aExecutive ability. _918481
942			_2ddc _cBK
999			_c40451 _d40451