000			02161 a2200217 4500
008			150807b xxu||||| |||| 00| 0 eng d
020			_a9788126555345
082			_a658.4
100			_aKarlgaard, Rich _918491
245			_aThe soft edge : _bwhere great companies find lasting success _cRich Karlgaard
260			_bJossey-Bass, A Wiley Brand, _c2014 _aSan Francisco
300			_axix,, 251 p. _bHard
505			_aForeword by Tom Peters • Preface: A Tale of Transformation--and Lasting Productivity Gains • A Wellspring of Enduring Innovation: The Soft Edge • Hard Versus Soft: The Fight for Resources • Trust: The Force Multiplier of All Things Good • Smarts: How Fast Can You and Your Company Adapt? • Teams: Great Things Come to the Lean and Diverse • Taste: Beauty Made Practical, Magic Made Profitable • Story: The Power of Story, Ancient and New • Conclusion: The Sweet Spot of High Performance • Afterword by Clayton M. Christensen • Notes • Acknowledgments • About the Author • Index
520			_aHigh performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today’s unprecedented business climate. But Rich Karlgaard-Forbes publisher, entrepreneur, investor and board director-takes a surprising turn and argues that there is now a third element that’s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place-your company’s values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times.
650			_aOrganizational behavior. _918492
650			_aOrganizational effectiveness. _918493
650			_aStrategic planning. _918494
650			_aManagement. _918495
942			_2ddc _cBK
999			_c40455 _d40455