000			02340 a2200193 4500
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020			_a9789351341598
082			_a658.8
100			_aKuruganti, Sandhya _918698
245			_aBusiness analytics: _bapplications to consumer marketing _cSandhya Kurugantiand Hindol Basu
260			_bMcGraw-Hill Education _c2015 _aNew Delhi
300			_axxxv, 716 p. _bHard
505			_aChapter 1 - Acquisition Chapter 2 - Usage Management Chapter 3 - Cross-Sell Chapter 4 - Retention Management Chapter 5 - Pricing Chapter 6 - Credit Bureau Chapter 7 - Quantitative Methods Chapter 8 - Analytics Ecosystem
520			_aA ready reckoner, for business professionals, analytics practitioners, and students, the book navigates through the customer lifecycle starting from initiation of the relationship with the customer, following through the phase of relationship deepening, and finally customer retention. Themes pertaining to price management, quantitative methods, usage of data sources and analytical infrastructure have been explored in depth, to support data driven decision making Highlights: Addresses strategic imperatives of analytics in an easy-to-comprehend guide linking quantitative analysis to business application Focuses on a customer centric approach for leveraging analytics across the customer life cycle Offers in-depth vision of real-life examples across different industry verticals including Financial Services, Insurance, Telecom, Retail, and Travel and Entertainment sectors Bridges the gap between theory and practice by showcasing the benefits of leveraging analytics for formulating marketing strategies Explores analytical strategy and presents quantitative analysis within the context of a business objective, and not as stand-alone methodologies Caters to business managers, analytics practitioners, business intelligence experts, and students of management and quantitative disciplines who will benefit from the numerous business applications that elaborate on the conceptualization and implementation of analytical solutions for profitable decision-making
650			_aBusiness Analytics _xMarketing _918895
700			_aBasu, Hindol _918699
942			_2ddc _cBK
999			_c40508 _d40508