000			01906nam a2200229Ia 4500
003			OSt
005			20151028175230.0
008			110309s9999 xx 000 0 und d
020			_a9788131731017
082			_a658.8
100			_aKotler, Philip _91604
245			_aPrinciples of marketing: _ba South Asian perspective _cPhilip Kotler, Gary Armstrong, Prafulla Y Agnihotri, and Ehsan Ul Haque
260			_bPearson Education _aNew Delhi _c2010
300			_a580 P. _bPaper
505			_aPart I: Defining Marketing and the Marketing Process 1. Marketing: Creating and Capturing Customer Value 2. Company and Marketing Strategy: Partnering to Build Customer Relationships Part II: Understanding the Marketplace and Consumers 3. Analyzing the Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Consumer Markets and Consumer Buyer Behavior 6. Business Markets and Business Buyer Behavior Part III: Designing a Customer-Driven Strategy and Mix 7. Customer-Driven Marketing Strategy: Creating Value for Target Customers 8. Products, Services, and Brands: Building Customer Value 9. New-Product Development and Product Life-Cycle Strategies 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies 12. Marketing Channels: Delivering Customer Value 13. Retailing and Wholesaling 14. Communicating Customer Value: Integrated Marketing Communications Strategy 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct and Online Marketing: Building Direct Customer Relationships Part IV: Extending Marketing 18. Creating Competitive Advantage 19. The Global Marketplace 20. Sustainable Marketing: Social Responsibility and Ethics
530			_a147
650			_aMarketing _919548
700			_aArmstrong, Gary _919549
700			_aAgnihotri, Prafulla Y _919550
700			_aHaque, Ehsan Ul _919551
942			_cREF _2ddc
999			_c40696 _d40696