000			00734nam a22001577a 4500
008			151204b xxu||||| |||| 00| 0 eng d
082			_aRM
110			_aIndian Institute of Management, Kozikode _cKozikode _d3, 4, 5 April 2008 _920029
245			_aConference on Marketing to rural consumer : _bUnderstanding and tapping Rural Market Professionals _cIndian Institute of Management, Kozikode
260			_a Kozikode _bIndian Institute of Management, Kozikode _c3, 4, 5 April 2008
300			_a391 P. _bPaper
500			_aResearch Material - Conference Proceedings
650			_aRural Marketing _vConference Proceedings _xConsumer _920030
942			_2ddc _cRM
999			_c40802 _d40802