000 | 01421nam a22001697a 4500 | ||
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003 | OSt | ||
005 | 20151226194304.0 | ||
008 | 151226b xxu||||| |||| 00| 0 eng d | ||
100 |
_aSOARES, JOSE ANTONIO: GALVAO, ANDRE LUIZ BAPTISTA: BRESCIANI, KATIA DENISE SARAIVA _920223 |
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245 |
_aMARKETING AS A STRATEGIC TOOL IN VETERINARY CLINICS OF SMALL ANIMALS _cSOARES, JOSE ANTONIO |
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260 |
_aNEW DLEHI _bMR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., _cDECEMBER 2015 |
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300 | _a24-31 | ||
500 | _aTHIS SURVEY WAS CONDUCTED FROM OCTOBER 2012 TO JULY 2013 IN ORDER TO HIGHLIGHT THE ROLE OF MARKETING AS A STRATEGIC TOOL USED TO LEVERAGE BUSINESS IN THE VETERINARY FIELD THAT CAN MAKE A DIFFERENCE IN CUSTOMER LOYALTY. GOOD SERVICES IN THIS SEGMENT STRENGHTEN THE IMAGE OF BOTH THE PROFESSIONAL AND THE COMPANY IN SUCH A COMPETITIVE MARKET NOWADAYS. INITIAL SERVICE, TECHNICAL SUPPORT, AND COST CUSTOMER SERVICE STRENGTHEN THE BOND OF CLIENT-SERVICE PROVIDER THAT FORMS LASTING PARTNERSHIPS AND DISSEMINATES FREE OF CHARGE, THROUGH WORD OF MOUTH, THE ACTIVITIES OFFERED AND THE WAY THEY ARE PROVIDED WHEN THE QUALITY IS GOOD AND EXCEEDS EXPECTATIONS OF CUSTOMERS. | ||
650 |
_aVETERINARY MARKETING, SMALL BUSINESS MARKETING, ENTREPRENEURSHIP _920224 |
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942 |
_2ddc _cJA-ARTICLE |
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773 | 0 |
_030328 _955816 _aGILANI, MEENAKSHI _b _dGILANI MEENAKSHI NEW DELHI _o5555178 _tPRABANDHAN _w _x _z0975-2854 |
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999 |
_c40957 _d40957 |