000 01421nam a22001697a 4500
003 OSt
005 20151226194304.0
008 151226b xxu||||| |||| 00| 0 eng d
100 _aSOARES, JOSE ANTONIO: GALVAO, ANDRE LUIZ BAPTISTA: BRESCIANI, KATIA DENISE SARAIVA
_920223
245 _aMARKETING AS A STRATEGIC TOOL IN VETERINARY CLINICS OF SMALL ANIMALS
_cSOARES, JOSE ANTONIO
260 _aNEW DLEHI
_bMR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD.,
_cDECEMBER 2015
300 _a24-31
500 _aTHIS SURVEY WAS CONDUCTED FROM OCTOBER 2012 TO JULY 2013 IN ORDER TO HIGHLIGHT THE ROLE OF MARKETING AS A STRATEGIC TOOL USED TO LEVERAGE BUSINESS IN THE VETERINARY FIELD THAT CAN MAKE A DIFFERENCE IN CUSTOMER LOYALTY. GOOD SERVICES IN THIS SEGMENT STRENGHTEN THE IMAGE OF BOTH THE PROFESSIONAL AND THE COMPANY IN SUCH A COMPETITIVE MARKET NOWADAYS. INITIAL SERVICE, TECHNICAL SUPPORT, AND COST CUSTOMER SERVICE STRENGTHEN THE BOND OF CLIENT-SERVICE PROVIDER THAT FORMS LASTING PARTNERSHIPS AND DISSEMINATES FREE OF CHARGE, THROUGH WORD OF MOUTH, THE ACTIVITIES OFFERED AND THE WAY THEY ARE PROVIDED WHEN THE QUALITY IS GOOD AND EXCEEDS EXPECTATIONS OF CUSTOMERS.
650 _aVETERINARY MARKETING, SMALL BUSINESS MARKETING, ENTREPRENEURSHIP
_920224
942 _2ddc
_cJA-ARTICLE
773 0 _030328
_955816
_aGILANI, MEENAKSHI
_b
_dGILANI MEENAKSHI NEW DELHI
_o5555178
_tPRABANDHAN
_w
_x
_z0975-2854
999 _c40957
_d40957