000			02137nam a22001697a 4500
003			OSt
005			20160101190506.0
008			160101b xxu||||| |||| 00| 0 eng d
100			_aMISHRA, MAHIMA: PRAKASH, ANAND _920266
245			_aCOMPETITION AND MARKETING CHALLENGES IN THE USA MARKET FOR INDIAN GRANITE EXPORTERS _cMISHRA, MAHIMA
260			_aNEW DELHI _bMR. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., _cAUGUST 31, 2015
300			_a47-60
500			_aPURPOSE: THE PURPOSE OF THIS PAPER WAS TO STUDY COMPETITION AND MARKETING CHALLENGES THAT GRANITE EXPORTERS FROM INDIA FACED IN THE USA MARKET FOR APPREHENDING BOTH THE DOMESTIC AND THE EXPORT MARKETS. DESIGN: THIS PAPER IS DESCRIPTIVE IN NATURE, AND IT APPLIED SNOWBALL SAMPLING METHOD TO REPORT A SURVEY OF 82 COMPLETED RESPONSES ABOUT THE MARKETING CHALLENGES FACED BY INDIAN GRANITE TRADERS FOR THE DOMESTIC MARKET AND THE USA MARKET. IT USED PUBLISHED DATA OF GRANITE BUSINESSES SINCE THE YEAR 2004 TO STUDY TRENDS FOR UNDERSTANDING COMPETITION. FINDINGS : THE PAPER CONTEMPLATED THAT WITH GROWING DEMAND OF GRANITE BOTH FOR THE DOMESTIC MARKET AND THE INTERNATIONAL MARKET, ESPECIALLY THE USA, INDIA NEEDS A PARADIGM SHIFT IN MARKETING STRATEGY FOR GRANITE. KEY CHALLENGES WERE IDENTIFIED FOR DRIVING SUCCESS BOTH IN THE DOMESTIC MARKET AND THE USA MARKET. PRACTICAL IMPLICATIONS: THE PAPER PROVIDED AN INSIGHT ABOUT THE DYNAMICS AT DOMESTIC AS WELL AS INTER-COUNTRY LEVEL FOR COMPARING COMPETITIVE STANDING ALONGSIDE THE REVIEW OF LITERATURE. IT HIGHLIGHTED KEY CHALLENGES IN THE DOMESTIC MARKET AND IN THE USA MARKET FOR USE BY POLICY MAKERS, EXPORTERS, AND ACADEMICIANS. ORIGINALITY/VALUE : THE PAPER INCORPORATED COMPETITION AND MARKETING CHALLENGES OF THE GRANITE BUSINESS FOR GENERATING IDEAS THAT COULD BE USED AS BASIS FOR A POLICY ACTION PLAN.
650			_aGLOBAL COMPETITION, MARKETING CHALLENGES, EXPORT, GRANITE, INTERNATIONAL TRADE, MARKET _920267
942			_2ddc _cJA-ARTICLE
773	0		_030302 _955726 _aGILANI, MEENAKSHI _b _dINDIAN JOURNAL OF MARKETING 2012 NEW DELHI _o5555145 _tINDIAN JOURNAL OF MARKETING _w _x _z
999			_c40980 _d40980